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TCIV: Meet clients where they're at—really
12/06/2017
Most treatment centers pride themselves on their individualized approach to care and how well they’re able to “meet clients where they’re at.” Paul Auchterlonie has a novel message for providers: You’re doing it...
Most treatment centers pride themselves on their individualized approach to care and how well they’re able to “meet clients where they’re at.” Paul Auchterlonie has a novel message for providers: You’re doing it...
Most treatment centers pride...
12/06/2017
Behavioral Healthcare Executive
Websites can be valuable assets
11/14/2017
While websites can be valuable assets that bring patients into your treatment center, experts specify that some websites hold more financial potential than others.
While websites can be valuable assets that bring patients into your treatment center, experts specify that some websites hold more financial potential than others.
While websites can be valuable...
11/14/2017
Behavioral Healthcare Executive
Blog
Google policy is a work in progress
11/08/2017
Ever since Google changed its policy on AdWords for addiction services, the treatment industry has wrestled with mixed feelings. However, it's important to remember that the policy is still evolving. 
Ever since Google changed its policy on AdWords for addiction services, the treatment industry has wrestled with mixed feelings. However, it's important to remember that the policy is still evolving. 
Ever since Google changed its...
11/08/2017
Behavioral Healthcare Executive
How to align marketing with big-picture goals
10/25/2017
When the team at Footprints to Recovery took a step back to evaluate the organization’s marketing efforts, they found that their messaging didn’t quite align with the patients they were treating and hoping to target.
When the team at Footprints to Recovery took a step back to evaluate the organization’s marketing efforts, they found that their messaging didn’t quite align with the patients they were treating and hoping to target.
When the team at Footprints to...
10/25/2017
Behavioral Healthcare Executive
How to determine your cost per acquisition and why it matters to rehab marketers
10/16/2017
Measuring lead generation is a necessary—and often a forgotten—step in evaluating the rate at which individuals reach your rehab facility through its digital marketing materials.
Measuring lead generation is a necessary—and often a forgotten—step in evaluating the rate at which individuals reach your rehab facility through its digital marketing materials.
Measuring lead generation is a...
10/16/2017
Behavioral Healthcare Executive
Why values and ethics are good for business
09/25/2017
Taking an ethical approach and putting best practices and standards in place may not always appear financially beneficial to addiction treatment organizations in the short term, but the effort will pay off by sustaining the business for the...
Taking an ethical approach and putting best practices and standards in place may not always appear financially beneficial to addiction treatment organizations in the short term, but the effort will pay off by sustaining the business for the...
Taking an ethical approach and...
09/25/2017
Behavioral Healthcare Executive
Industry input led to Google decision to halt ads for addiction treatment
09/15/2017
Google has temporarily stopped selling certain types of advertisements related to addiction treatment. And it’s clear that the search engine giant made the move based on input from treatment industry insiders.
Google has temporarily stopped selling certain types of advertisements related to addiction treatment. And it’s clear that the search engine giant made the move based on input from treatment industry insiders.
Google has temporarily stopped...
09/15/2017
Behavioral Healthcare Executive
Can you count on IOP as a growth segment?
08/07/2017
Because of its flexibility and affordability, intensive outpatient is favored by payers and patients.
Because of its flexibility and affordability, intensive outpatient is favored by payers and patients.
Because of its flexibility and...
08/07/2017
Behavioral Healthcare Executive
NAATP guide will put ethical practices in writing
08/04/2017
Behavioral health leaders are putting their heads together to create the forthcoming Addiction Treatment Provider Guidebook, which will serve as an educational tool for communities as much as a standards-setting document for program operators.
Behavioral health leaders are putting their heads together to create the forthcoming Addiction Treatment Provider Guidebook, which will serve as an educational tool for communities as much as a standards-setting document for program operators.
Behavioral health leaders are...
08/04/2017
Behavioral Healthcare Executive
It`s time to differentiate your brand
08/01/2017
Behavioral healthcare facilities are often positioned with similar missions, similar service offerings and even similar-sounding names that can make it difficult to stand apart. Establishing a unique identity has become a business imperative.
Behavioral healthcare facilities are often positioned with similar missions, similar service offerings and even similar-sounding names that can make it difficult to stand apart. Establishing a unique identity has become a business imperative.
Behavioral healthcare facilities...
08/01/2017
Behavioral Healthcare Executive

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