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TCEM Spotlight: Diversification Drives Success in Lead Generation
06/06/2019
Christian De Oliveira, chief operating officer for Transcend Recovery Community, explains how his company has refined its marketing strategies, used messages of positivity, and diversified its tactics to continually reach its target...
Christian De Oliveira, chief operating officer for Transcend Recovery Community, explains how his company has refined its marketing strategies, used messages of positivity, and diversified its tactics to continually reach its target...
Christian De Oliveira, chief...
06/06/2019
Behavioral Healthcare Executive
TCEM Spotlight: Navigating New Patient Brokering Laws
05/23/2019
Paul Gomez, principal and chair of Polsinelli Behavioral Health Law Group, says providers should take a close look at their marketing arrangements in light of recently passed laws such as the Eliminating Kickbacks in Recovery Act.
Paul Gomez, principal and chair of Polsinelli Behavioral Health Law Group, says providers should take a close look at their marketing arrangements in light of recently passed laws such as the Eliminating Kickbacks in Recovery Act.
Paul Gomez, principal and chair...
05/23/2019
Behavioral Healthcare Executive
AAC Maps Out 10-Year Strategy to Reverse Slide
05/14/2019
Seeing its market capitalization dwindle from $1 billion in 2015 to $40 million in 2019, American Addiction Centers outlined a strategy to reverse its fortunes during a call with investors on Monday.
Seeing its market capitalization dwindle from $1 billion in 2015 to $40 million in 2019, American Addiction Centers outlined a strategy to reverse its fortunes during a call with investors on Monday.
Seeing its market capitalization...
05/14/2019
Behavioral Healthcare Executive
AAC Accuses NAATP of Coordinating Defamation Campaign in Lawsuit (updated)
05/06/2019
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
American Addiction Centers has accused NAATP of engaging in a campaign to damage the reputation of AAC for the benefit of the association’s prominent not-for-profit members in a lawsuit filed in federal court. NAATP denies the allegations.
American Addiction Centers has...
05/06/2019
Behavioral Healthcare Executive
Is LegitScript's Certification Process to Crack Down on Bad Online Ads Working?
04/18/2019
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
Months after Google, Facebook and, more recently, Bing began requiring addiction treatment centers to obtain certification to advertise, problematic ads are still appearing and providers wonder if the process has been worth it.
Months after Google, Facebook...
04/18/2019
Behavioral Healthcare Executive
Rx Summit Spotlight: Role of Communications Evolves Along with Opioid Epidemic
04/18/2019
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related...
LeShaundra Cordier, MPH, CHES, communications team lead for the CDC, and Christina Zurla, partner with the strategic consulting and communications firm ICF, share ideas and advice for crafting and delivering effective opioid related...
LeShaundra Cordier, MPH, CHES,...
04/18/2019
Behavioral Healthcare Executive
Ethical Concerns Raised Over Marketing of Independent Certificates, Credentials
04/04/2019
Certifications and credentials created without review or input by widely recognized governing bodies pose a threat to the credibility of the addiction treatment industry as a whole.
Certifications and credentials created without review or input by widely recognized governing bodies pose a threat to the credibility of the addiction treatment industry as a whole.
Certifications and credentials...
04/04/2019
Behavioral Healthcare Executive
4 Tips for Hosting Legally Compliant Professional Education Events
03/08/2019
Treatment centers run the risk of violating kickback laws by hosting improper professional education events. William P. Hoffman, shareholder for the Polsinelli law firm, recommends a series of steps to limit legal exposure.
Treatment centers run the risk of violating kickback laws by hosting improper professional education events. William P. Hoffman, shareholder for the Polsinelli law firm, recommends a series of steps to limit legal exposure.
Treatment centers run the risk...
03/08/2019
Behavioral Healthcare Executive
Unusual Google Search Results Rankle SEO Pros
02/12/2019
A pair of lead aggregation websites recently soared to the top of Google’s organic search results for popular addiction treatment terms, setting off alarm bells among ethical operators.
A pair of lead aggregation websites recently soared to the top of Google’s organic search results for popular addiction treatment terms, setting off alarm bells among ethical operators.
A pair of lead aggregation...
02/12/2019
Behavioral Healthcare Executive
CCAPP Announces Ethical Marketing Credential
01/18/2019
The Certified Admissions and Marketing Specialist credential will give providers a new way to signal they are operating in an above-board manner.
The Certified Admissions and Marketing Specialist credential will give providers a new way to signal they are operating in an above-board manner.
The Certified Admissions and...
01/18/2019
Behavioral Healthcare Executive

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