Marketing

News

Psychedelics Business Briefs: MAPS PBC, Johns Hopkins Center, Numinus Wellness

06/22/2023

MAPS Public Benefit Corporation has reached an agreement to use NIDA data in its new drug application for MDMA-assisted therapy, the Johns Hopkins Center for Psychedelic & Consciousness Research has a new director, and Numinus Wellness is...

MAPS Public Benefit Corporation...

06/22/2023

Behavioral Healthcare Executive

News

Business Briefs: Geisinger, Acadia, Infinity, SimiTree, Pavillon

03/24/2023

Tom Valentino ;

A CEO has been appointed for a new behavioral health hospital being developed by Geisinger and Acadia; Infinity has rebranded as SimiTree Behavioral Health; and Pavillon has hired 2 executives from Bradford Health Services.

A CEO has been appointed for a...

03/24/2023

Behavioral Healthcare Executive

News

User-Friendly SEO, New Market Entrants, and TikTok: Marketing Trends to Watch in 2023

12/13/2022

Tom Valentino ;

Dreamscape Marketing President and CEO Dan Gemp, a presenter at the recent Treatment Center Investment & Valuation Retreat, discusses the current state of marketing in behavioral healthcare and offers predictions for the coming year.

Dreamscape Marketing President...

12/13/2022

Behavioral Healthcare Executive

Perspectives

Behavioral Healthcare Signifies a Field and an Identity Worth Defending

08/15/2022

Ed Jones , PhD;

While some stakeholders within our field dislike the term "behavioral healthcare," much would be lost if this name is replaced.

While some stakeholders within...

08/15/2022

Behavioral Healthcare Executive

Perspectives

How Healthcare Marketers Can Prepare for the Switch to Google Analytics 4

08/13/2022

Chris Todd ;

Despite Universal Analytics’ wide acceptance as the best web analytics tool, Google announced it will be replaced by its product Google Analytics 4 (GA4). The change will have significant implications for behavioral healthcare marketing.

Despite Universal Analytics’...

08/13/2022

Behavioral Healthcare Executive

News

Psychedelics Briefs: Numinus Wellness, MAPS Public Benefit Corporation

06/29/2022

Tom Valentino ;

Numinus Wellness has announced a corporate ketamine-assisted therapy pilot, while MAPS Public Benefit Corp. has selected a contract research organization for the development of a new drug application for MDMA-assisted therapy for PTSD.

Numinus Wellness has announced a...

06/29/2022

Behavioral Healthcare Executive

BHE Podcast

BHE Podcast, Episode 028 – Youturn Health CEO Hamilton Baiden and Senior Director of Marketing Celia Hamilton

06/21/2022

Youturn Health CEO Hamilton Baiden and Senior Director of Marketing Celia Hamilton discuss the rebranding process for the former Heritage CARES, and share best practices for other organizations considering a similar move.

Youturn Health CEO Hamilton...

06/21/2022

Behavioral Healthcare Executive

News

Heritage CARES Unveils New Name, Logo

06/10/2022

Tom Valentino ;

Following its merger with video platform YouTurn in March, the behavioral healthcare provider will now be known as Youturn Health.

Following its merger with video...

06/10/2022

Behavioral Healthcare Executive

News

Business Briefs: CleanSlate, Oceans, KIPU, Amatus, KNR Therapy, Autism Learning Center

02/04/2022

Tom Valentino ;

CleanSlate Centers has announced 4 executive hires. Oceans Healthcare has secured a new capital partner. KIPU has appointed a new chairman for its board. Amatus Recovery Centers has rebranded as TruHealing Addiction and Mental Health...

CleanSlate Centers has announced...

02/04/2022

Behavioral Healthcare Executive

News

TCIV: Holistic, User-Friendly Approach Will Fuel Digital Marketing Success

12/11/2021

Tom Valentino ;

In a wide-ranging industry forecast, Dreamscape Marketing President and CEO Dan Gemp shared best practices for behavioral healthcare providers’ websites, social media, and other marketing channels.

In a wide-ranging industry...

12/11/2021

Behavioral Healthcare Executive

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