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Treatment centers secure inaugural AdWords certifications
07/26/2018
The first class of certified providers now can purchase the industry’s most sought-after AdWords on Google after a months-long hiatus was instituted by the search engine giant.
The first class of certified providers now can purchase the industry’s most sought-after AdWords on Google after a months-long hiatus was instituted by the search engine giant.
The first class of certified...
07/26/2018
Behavioral Healthcare Executive
Advocacy group launches online directory
06/05/2018
Addiction Policy Forum (APF) has launched its new Addiction Resource Center, which includes a directory of treatment providers listed by county.
Addiction Policy Forum (APF) has launched its new Addiction Resource Center, which includes a directory of treatment providers listed by county.
Addiction Policy Forum (APF) has...
06/05/2018
Behavioral Healthcare Executive
House seeks intimate details from call centers about business practices
05/31/2018
The House Energy and Commerce Committee sent letters to the executives of eight call center organizations, asking more than two dozen questions about referrals, payment structure, disclosures, paid ads and more.
The House Energy and Commerce Committee sent letters to the executives of eight call center organizations, asking more than two dozen questions about referrals, payment structure, disclosures, paid ads and more.
The House Energy and Commerce...
05/31/2018
Behavioral Healthcare Executive
Blog
Is treating depression the answer to solving the opioid crisis?
05/23/2018
Is treating depression the answer to solving the opioid crisis? These deliberations were held as part of Mental Health Awareness Month, hosted by Rep. Grace Napolitano (D-CA) and Rep. John Katko (R-NY), Co-Chairs of the House Mental Health...
Is treating depression the answer to solving the opioid crisis? These deliberations were held as part of Mental Health Awareness Month, hosted by Rep. Grace Napolitano (D-CA) and Rep. John Katko (R-NY), Co-Chairs of the House Mental Health...
Is treating depression the...
05/23/2018
Behavioral Healthcare Executive
Blog
Addressing the crisis in older adult mental health
05/17/2018
We can predict that by 2060, more than 20 million seniors will be in need of some form of behavioral health services. Yet, at present, behavioral health services for seniors are at best an afterthought. Little or no focus exists on this issue...
We can predict that by 2060, more than 20 million seniors will be in need of some form of behavioral health services. Yet, at present, behavioral health services for seniors are at best an afterthought. Little or no focus exists on this issue...
We can predict that by 2060,...
05/17/2018
Behavioral Healthcare Executive
TCEM 18: Marketing plans must go beyond AdWords
05/03/2018
Addiction treatment providers might be anxious to see AdWords sales re-emerge in July, but experts advise that there’s far more to consider in your marketing strategy.
Addiction treatment providers might be anxious to see AdWords sales re-emerge in July, but experts advise that there’s far more to consider in your marketing strategy.
Addiction treatment providers...
05/03/2018
Behavioral Healthcare Executive
TCEM 18: Six tips for controlling the message in times of crisis
05/02/2018
In times of crisis, an executive will first seek to ensure safety of patients and staff, but there’s clearly more to manage when the media comes calling.
In times of crisis, an executive will first seek to ensure safety of patients and staff, but there’s clearly more to manage when the media comes calling.
In times of crisis, an executive...
05/02/2018
Behavioral Healthcare Executive
Programs preach ethical, effective marketing
04/30/2018
Unscrupulous marketers have damaged the addiction treatment industry’s reputation, but new certification programs aim to win back the public’s trust.
Unscrupulous marketers have damaged the addiction treatment industry’s reputation, but new certification programs aim to win back the public’s trust.
Unscrupulous marketers have...
04/30/2018
Behavioral Healthcare Executive
Blog
Be aware of the latest fraud schemes
04/27/2018
As prosecutors continue to shut down exploitive sober homes and treatment center operations, new schemes are emerging that you should be aware of.
As prosecutors continue to shut down exploitive sober homes and treatment center operations, new schemes are emerging that you should be aware of.
As prosecutors continue to shut...
04/27/2018
Behavioral Healthcare Executive
New Google policy aims for slow rollout
04/19/2018
The new Google AdWords policy requires a 12-measure certification process for advertisers, and officials say some of the finer details will emerge as the standards are put into everyday practice.
The new Google AdWords policy requires a 12-measure certification process for advertisers, and officials say some of the finer details will emerge as the standards are put into everyday practice.
The new Google AdWords policy...
04/19/2018
Behavioral Healthcare Executive

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